In 2017, Analog Devices acquired its biggest competitor at the time, Linear Technology. With millions of customers worldwide, it was imperative to integrate Linear Technology’s sales pipeline without alienated former customers. Analog Devices partnered with Alipes to design and launch a digital campaign targeted at Linear Technology customers. Using, a custom website and how-to videos, we educated Linear Technology Customers on the benefits Analog Devices brought to the combined brand. The results proved so successful that Analog Devices pulled us into another campaign targeting young product engineers. We animated motion graphic ads, including several ads that mimicked classic video games. The ads beat industry engagement benchmarks.